Senior Copywriter

• Posted : one year ago

Right Networks offers the only intelligent cloud purpose-built for accounting firms and professionals. Our managed IT and application services are backed by award-winning around-the-clock U.S.-based support and ensure customers have reliable access to their technology anytime, anywhere. Additionally, we provide software solutions that improve accounting business workflows and provide access to a nationwide peer community and educational resources. Our success is made possible by leveraging decades of specialized experience in leading accounting companies and simplifying the complexity that comes with the accounting business. More than 8,500 accounting firms and 60,000 SMBs count on us to run their business every day.

We have a great team, we're growing fast, and have a winning culture based on innovation, teamwork, and mutual respect.

Job Overview

We are seeking a senior copywriter to develop clear, concise marketing, PR and ad-based copy that informs and engages target audiences. Our ideal candidate is a seasoned copywriting professional with proven experience developing innovative and strategically-driven creative concepts, conducting research and applying SEO best practices to write with an authoritative, modern and engaging voice.

This is a remote work position.

Responsibilities

• Develop breakthrough, value-driven copy consistent with the Right Networks brand.
• Leverage analytics and knowledge of design to develop clear, conversion-driving copy for use in multiple channels.
• Interpret copywriting briefs to understand project requirements and KPIs.
• Collaborate with marketing leads, corporate communications and content writers to foster the creation of top-performing copy (e.g., headlines, landing pages, PR-facing promotions).
• Regularly solicit feedback from key requestors in order to adapt messaging accordingly and in a timely manner.
• Monitor materials through pre- and post-production to measure and evaluate success.
• Conduct high-quality research and discovery interviews to develop strong copy.
• Edit and proofread copy as needed.
• Effectively apply current SEO principles to maximize copy reach.
• Actively research current copy trends and educate peers.

Requirements

• Bachelor's degree in marketing, communications, journalism or a related field.
• Minimum of 5 years of professional B2B copywriting experience.
• Proven talent (portfolio showcasing examples of relevant assets).
• Knowledge of online content strategy and creation.
• Strong research skills and knowledge of SEO standards and best practices.
• Excellent writing, editing and proofreading skills.
• Ability to effectively educate and coach peers on current copywriting trends.
• Ability to work in a self-directed work culture and meet expectations and deadlines.
• Copywriting samples and test project are required.
• While not required for the work scope, any experience in the tax and accounting profession will warrant special consideration.

Technical Skills

• Proficient with Office 365, specifically Word, Excel and PowerPoint.
• Hands-on experience with content management systems (e.g., WordPress).
• Experience with popular communication platforms such as Teams, SharePoint and OneDrive.
• Wrike (project management platform) experience preferred.

Benefits

We offer competitive salaries and benefits to attract and retain the best talent. We offer highly affordable medical, dental, and vision coverage, along with many other valuable benefits, including flex PTO and numerous paid holidays, affording you the time to be there for what is important in your life. We also offer company-paid short- and long-term disability insurance, life insurance and a generous 401K match. We encourage giving back to our communities by providing volunteer paid time off. We are an equal-opportunity employer.

Skills

• copywriting
• seo
• project management
• sharepoint
• accounting